An advert for Heinz Beans has been banned amid ‘health and safety concerns’ where actors are seen beating out a rhythm on both full and empty bean cans.
Resonant of the ‘cup song’ made famous by actress Anna Kendrick in film ‘Pitch Perfect’ back in 2012, the ad plays a song with actors in different situations adding the percussion part of the music using a bean can, rather than a cup. The ad then shows the tagline “Learn the #CanSong.” Aimed at ‘viral’ videos, the campaign also set itself to help raise money for Global’s Make Some Noise charity.
Unfortunately, the same mentality that has bought us ‘elf and safety’ classics such as wearing goggles for playing conkers, has now deemed that common sense does not exist within the British Public.
Could cause the public injury?
The Advertising Standards Authority (ASA) ruled that mistakes might be made that could lead to people cutting their hands or fingers and condemned the lack of instructions included within the advert.
Kraft Heinz had, in fact, factored in this particular risk; and with its simple, easy to follow instructions on how to Learn the #CanSong featured on its social media, it suggested taping the end of the can ‘just to be safe.’
According to the ASA press release, three complainants challenged whether the ad encouraged unsafe practice and six complainants challenged whether the ad featured behaviour that could be dangerous for children to emulate.
The ASA ordered Heinz not to broadcast the advert again in its current form.
Heinz said: “Although we acknowledge the ASA decision, the TV campaign is over and we have no plans to run it again.”